Magazines are a great way to get your kids interested in reading. Erica from the What Do We Do All Day blog has done the hard work of rounding up a list of 16 magazines for preschool and grade-school aged kids. Our family has had experience with the Ranger Rick (and the preschool, My Big Backyard now called Ranger Rick, Jr.) and Highlights for Kids. One that I have never seen before is Ask, a science magazine for kids 7-9 or 10. For older kids, they publish Odyssey.
Kids love to get mail so magazines make great birthday or holiday gifts, especially since the gift lasts the length of the subscription.